Rich on Purpose - Obiemoney Platform now Live to Help GenZ and Millennials Build Wealth with the 70/30 Rule
MEDIA RELEASE 16 JUNE 2025
MELBOURNE, AUSTRALIA – There’s a new money rule changing the game for Gen Z and Millennials: the Obiemoney 70/30 split. And now, there's a cool little platform to help you do it. Obiemoney is officially live — a digital money guide that helps you split your income, plan your spend, and take back control of your finances without needing a degree or a spreadsheet.
The platform is designed around one core truth: budgeting shouldn’t be hard. With 3 out of 4 Australians struggling to budget, this means that people's money is slipping through their fingers in lost opportunities to invest in themselves, build wealth, and create the life they want. Obiemoney turns that around with a smart, habit-building tool that helps them improve one step at a time.
“This isn’t just another finance platform,” says Jane Mason, Founder and CEO of Obiemoney. “It’s everything you wish someone taught you about money — broken into simple daily actions that work.”
Built to help everyday people start from where they are and get them to where they are going with a money plan rich with purpose - in a dead simple approach to general financial planning, Obiemoney helps users:
Split their income using the super simple 70/30 rule
Spend with intention and automate saving
Ditch debt, boost super, and build investment habit
Track insurance, set financial safety nets, and plan for life’s curveballs
Whether you’re just starting out, climbing your career ladder, or trying to finally get ahead — Obiemoney meets you where you’re at.
Try it now by clicking on the Sign Up Button at the top.
MEDIA CONTACT:
Jane Mason'
Founder and CEO Obiemoney