The Financial Crisis No One Taught Us About

MEDIA RELEASE

MELBOURNE, AUSTRALIA – 10 May 2025

The Financial Crisis No One Taught Us About

In Australia today, a generation of young people is being quietly left behind — not because they lack ambition, but because they were never taught how to manage money in a world that demands financial confidence.

Obiemoney is stepping in to fill the gap — because the system never did.

Here are the three key financial problems this platform was built to fix:

1. No Financial Best Practice

There’s no standard playbook when it comes to managing money.

Young Australians are leaving school with zero real-world financial training. Whether they grew up in a money-savvy home or not, there’s a massive gap in how prepared they are to budget, save, invest, or avoid common traps like credit card debt.

Without a foundation, many are stuck financially winging it — watching money disappear, not knowing where it went or how to make it work for them.

Obiemoney flips that script with the new money rule. The 70/30 rule. A cool lottle app that splits your money and plans your spend.

2. Declining Financial Literacy

Financial complexity is rising — but financial knowledge is decreasing.

We can’t assume young people know what to do with their money. From Buy Now, Pay Later app traps to superannuation blind spots, most Australians were never taught how to navigate the financial realities of adult life.

The result? Missed opportunities to save, invest, and build security — simply because no one showed them how.

Money mistakes are often avoidable, but they’re hard to dodge when no one’s taught you what to look for.

Obiemoney helps users build literacy through daily, guided actions — not lectures — so they can learn by doing.

3. Lack of Accessible Advice

For most Australians, expert financial guidance isn’t just hard to find — it’s out of reach.

According to the ATO, less than 20% of Australians will ever use a financial adviser. The cost, complexity, and lack of trust keep many people away — even when they want help.

To make things worse, 43% of financial advisers have exited the industry in the past five years, deepening the advice gap at a time when financial stress is on the rise.

Obiemoney steps in with a solution that’s affordable, relatable, and easy to use — offering general advice guidance that doesn’t require a six-figure salary or a spreadsheet to understand.

The Bottom Line

Obiemoney was created for the millions of Australians who were never taught how to manage money — who either dont know where to start or what to do next, but are ready to take control now.

With a simple 9 step framework, clear daily actions, and a personalised, step-by-step approach, the platform turns financial overwhelm into confident progress in under 28 days.

Media Contact:

Jane Mason
Founder, Obiemoney
hello@obiemoney.com
www.obiemoney.com